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New Comic Relief survey lays bare the true impact of the economic crisis on UK parents – financial worries, food insecurity, baby essentials and the threat of homelessness are causing widespread concerns
76% of parents surveyed are worried [1] about their ability to get by financially during the winter months
1 in 2 parents (55%) say their mental health has worsened since the cost-of-living crisis began [2]
1 in 5 (20%) parents surveyed say they, or someone in their household, have not eaten for a whole day because they couldn't afford or access food within the last 12 months [3]
Over a third (36%) of parents surveyed worry about the threat of homelessness due to rising costs [4]
20% of parents surveyed are already relying on Buy Now Pay Later schemes to cover essential items
34% parents surveyed say shame and embarrassment would stop them seeking help with food and essentials
Comic Relief has launched an urgent winter appeal to help families and vulnerable people struggling to get by this winter
Find out how you can help and donate online at www.comicrelief.com/winter
Monday 27 November: New research from Comic Relief found that three-quarters (76%) of UK parents are worried about how they will get by financially over winter as the cost-of-living crisis continues to impact millions across the country.
The survey, commissioned by Comic Relief earlier this month [November 2023] to understand the true impact of the economic crisis felt by parents in the UK, paints a deeply concerning picture of what reality will mean for many this winter with financial struggles, food insecurity, access to baby essentials, mental health and even the threat of homelessness causing widespread concern.
The research found that over the coming winter months, parents are worried about their ability to pay for their household bills (69%), Christmas presents (63%), their rent/mortgage (53%) and food (52%) [5]. Meanwhile, half (50%) of parents surveyed with a child under the age of one are worried about their ability to pay for essential baby items such as nappies and wipes [6].
In the previous month, 1 in 4 parents (24%) surveyed said they or someone in their household had smaller meals than usual or skipped meals altogether – rising to 37% of respondents when asked if this had happened at some point in the past 12 months [7]. Meanwhile, 15% surveyed said they or someone in their household had been hungry but not eaten because they couldn’t afford or get access to food – increasing to a quarter (25%) when asked if this had happened in the past 12 months [8].
The research found 1 in 10 (11%) surveyed said they or someone in their household did not eat for a whole day because they didn’t have enough food in the previous month. This figure doubled to 20% when asked if it had happened at some point in the past 12 months [9]. It comes as almost a third (32%) of parents surveyed said they will need to seek help with access to food over the coming winter months [10].
The survey, carried out by Censuswide with 2,013 parents of children aged 16 and under, found that parents are not only sacrificing food. To make sure they can keep giving their children the essential items they need, parents surveyed are already sacrificing, or think they will soon need to give up, household products such as cleaning products (44%), toiletries (41%), warm clothes (37%), health and medical expenses (35%) and sanitary products (25%).
With budgets increasingly squeezed, many parents are turning to forms of borrowing and debt – which can be easy to get into, yet difficult to get out of – to help manage their finances. The research found 1 in 5 (20%) parents say they are already relying on Buy Now Pay Later schemes for essential items and even more (27%) think they may have to resort to this over winter. Meanwhile, over a quarter (26%) of parents surveyed are already relying on credit cards for essential items and 28% say they may have to resort to this over winter.
While many parents are struggling, asking for help is not always easy. The top three things that would stop parents from seeking help with food and essential items this winter are the shame and embarrassment they would feel (34%), other people knowing that they can’t afford to support their family (28%), and their pride (26%).
Over a third (37%) of parents say they would not know where to go for help with food, while even more (47%) wouldn’t know where to turn for support with housing / accommodation and almost half (49%) wouldn’t know how to access essential items for their children such as baby food, nappies or clothes.
Other findings include:
Over a third (36%) of parents worry about the threat of homelessness due to the rising costs of living [11]
Over half (55%) agree that their mental health has worsened since the start of the cost-of-living crisis [12]
43% of parents have received help from family or friends with essential items for their baby or child under the age of five
3 in 5 (58%) parents said their disposable income has decreased during the cost-of-living crisis [13]
Two thirds (69%) of parents think there is not enough help for people struggling with the cost-of-living crisis and being able to afford the essentials for their families
Comic Relief is running an urgent Winter Survival Appeal, in partnership with the Evening Standard, to raise funds to support vulnerable individuals, children, young people, and families facing the toughest of times this winter. The appeal will support projects across the country tackling everything from hunger to homelessness, whilst also funding baby banks, safe spaces and supportive initiatives for vulnerable groups.
Samir Patel, CEO of Comic Relief, said: “The survey results paint a devastating picture of what is to come for millions of families this winter. Families are in crisis across the country struggling financially, and burdened with worries of access to food, baby essentials, how to keep paying their bills and keep a roof over their heads. The effects of the cost-of-living crisis haven’t gone away, if anything, they've got worse. As the pressure continues to mount, it’s never felt more urgent to come together and do what we can to help those who are most vulnerable and need our support to make it through the next few months."
One of the charities supported by the appeal is St Michael’s Fellowship in south London, who provide vulnerable families with a wide range of support which can include budgeting advice, emotional support as well as help with accommodation and furnishings.
Sue Pettigrew OBE, Director at St Michael's Fellowship, said: “We are so aware of the stress felt by parents who are struggling financially, made all the more poignant by the pending festivities, knowing that hard choices need to be made between for example a special treat for their children and a household bill. The stress has knock-on effects for the family such as parents not being so available to the children because of their worries. Supporting parents in whatever way we can with food parcels and gifts is so important at this time."
You could help make the world of difference to a family at breaking point this winter. Donate today at www.comicrelief.com/winter
ENDS
ABOUT THE SURVEY
The research was conducted by Censuswide with 2,013 respondents with children aged 16 and under between 02/11/23-07/11/23
Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council
WINTER SURVIVAL APPEAL
Comic Relief has launched a Winter Survival Appeal in partnership with the Evening Standard to help families who are struggling to get through the winter
The appeal will raise money to fund a range of organisations in London and across the UK. Comic Relief will support projects tackling everything from hunger to homelessness, whilst also funding baby banks, safe spaces and supportive initiatives for vulnerable groups
To find out more and donate visit www.comicrelief.com/winter
ASSETS AVAILABLE
SURVEY FOOTNOTES
‘Very worried’ and ‘Somewhat worri[ed’ answers combined.
‘Strongly agree’ and ‘Somewhat agree’ answers combined.
Within the last month’, ‘Over 1 month ago up to 12 months ago’ combined.
‘Very worried’ and ‘Somewhat worried’ answers combined.
‘Very worried’ and ‘Somewhat worried’ answers combined.
‘Very worried’ and ‘Somewhat worried’ answers combined.
Within the last month’, ‘Over 1 month ago up to 12 months ago’ combined.
Within the last month’, ‘Over 1 month ago up to 12 months ago’ combined.
Within the last month’, ‘Over 1 month ago up to 12 months ago’ combined.
‘I think I definitely will’ and ‘I think I probably will’ responses combined.
‘Very worried’ and ‘Somewhat worried’ answers combined.
‘Strongly agree’ and ‘Somewhat agree’ answers combined.
‘Decreased somewhat’ and ‘Decreased significantly’ answers combined.
FOR MORE INFORMATION PLEASE CONTACT
Comic Relief Media Team
media@comicrelief.com(opens in new window)
020 7820 2500 (during office hours, which are 9.30am-5.30pm, Monday-Friday)
Out of hours enquiries: 07984 510 473
www.comicrelief.com/media-centre(opens in new window)
ABOUT COMIC RELIEF
Comic Relief uses the power of humour and popular culture to engage people to help others and raises money to support organisations working towards a just world free from poverty.
Our mission combines Comic and Relief. We believe that helping others can be easy and fun, even in the face of the challenges we face every day.
Everyone should be able to have a decent standard of living and to live life with dignity and respect – but right now, in the UK and around the world, poverty and injustice restrict too many of us. We know that a better world is possible. We provide funding to fantastic organisations who are closest to the communities who can make change happen. We support work that will help to alleviate poverty’s consequences, tackle related injustices, and address the link between climate change and poverty.
For information about Comic Relief and the work it carries out, please visit www.comicrelief.com(opens in new window) or follow @ComicRelief on social media for the latest content, news and information.
Comic Relief is the operating name of Charity Projects, registered charity in England & Wales (326568) and Scotland (SC039730).
