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Red Nose Day in the USA is back for the second year. On the 26th May, the American public are invited to come together to have fun and make a difference for children who need help – both in the US and around the world.
The 2016 ‘FUN-raising’ campaign kicked off with the campaign’s iconic Red Noses going on sale in Walgreens nationwide. It will culminate with a star-studded NBC broadcast live from Los Angeles on May 26th (9-11 pm Eastern Time). The primetime television special will feature stand-up performances, sketch comedy, short films and music performances. Participating celebrities and performers for 2016 will be announced at a later date.
In 2015, more than 100 celebrities lent their support to Red Nose Day’s inaugural campaign in the US, with stars including Julia Roberts, Pharrell, Will Ferrell, Michelle Rodriguez, Blake Shelton, Reese Witherspoon, Jack Black and Ed Sheeran appearing on the NBC special. More than $23 million was raised for the Red Nose Day Fund, with the money now at work in all 50 states of America and 15 countries internationally, through programs to keep children and young people safe, healthy and educated.
‘Seeing Red Nose Day come to America in 2015 was a real joy. We were so delighted by the response it received,’ said Richard Curtis. ‘We’re gearing up for an even bigger Red Nose Day in 2016, and I hope even more people will join us - having fun as they raise or give money. With the support and generosity of the American public, of NBC, of our brand partners, and of so many amazing stars, it’s wonderful to know that we’re going to raise enough money to help change - and even save - the lives of a huge number of kids in the US and around the world.’
The money raised by Red Nose Day in 2016 will help support projects in some of the neediest communities in the US and some of the poorest communities in the world. In 2016, partner charities include Boys & Girls Clubs of America; charity:water; Children’s Health Fund; Covenant House; Feeding America; Gavi, the Vaccine Alliance; National Council of La Raza; National Urban League; Oxfam America; Save the Children and The Global Fund.
This year is the second year NBC, Walgreens and M&M’S are partnering with Red Nose Day. NBC is the official broadcast partner with Walgreens and M&M’S set as two of the presenting media sponsors. Walgreens is also the official retail partner for millions of Red Noses, a range of Red Nose Day ‘Flair’ merchandise and a host of other Red Nose Day partner products.
Red Nose Day in the USA is run by Comic Relief Inc. which is an independent sister organization of Comic Relief UK. Comic Relief Inc. and Comic Relief UK are independent organizations related through their shared vision of a just world free from poverty, and a same mission to effect positive change through the power of entertainment. To find out more visit rednoseday.org(opens in new window).
