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Chief Executives and business leaders will swap their suits for sweat pants to take part in a 120-mile relay for Sport Relief.
The group of 27 leaders, which includes CEOs from Goldman Sachs, Google, Bloomberg, Mars, Fitbit and Sport England, will each complete a five to ten mile leg of the relay along the River Thames, as they race through the day and night passing on a baton.
Each CEO has been asking friends, family and colleagues to sponsor them to complete their section of the relay and have so far raised more than £30,000 for Sport Relief.
Following the Thames Path National Trail, Martin Glenn, CEO at the Football Association, kicked off the relay in Oxford this morning. The baton will be passed to each of the CEOs along the historic scenic trail before Google President, Matt Brittin takes it for the last nine miles, before crossing the finish line in Westminster tomorrow evening.
“Lots of CEOs see their staff taking part in great fundraising pushes for Comic Relief so I wanted to come up with a unique challenge that would enable CEOs to lead fundraising from the front and motivate even more organisations to raise money for Sport Relief," Comic Relief Chairman and CEO of BBC Worldwide, Tim Davie said.
All of the money raised will be used to help to transform lives right here in the UK and in the world’s poorest communities.
